The catalogue and the website, from the same hand
카탈로그 디자인제품 촬영 보정웹 디자인퍼블리싱
Context
A security equipment manufacturer's product catalogue and website. It began as a print job and carried on into the web.
Problem
Split print and web between two suppliers and the same company starts looking like two brands. Product colours and angles diverge, the copy stops matching — and customers read the catalogue and then visit the site.
Decisions
Prepared the product imagery once
One set of cut-outs and retouching served both print and web, instead of producing it twice for two different destinations.
Kept the spec tables structurally identical
For a manufacturer the specifications are the product. Keeping the catalogue's table structure on the website meant customers didn't have to learn it twice.
Set the colour from print first
Print can't be undone; the web can be corrected any time. So print set the reference and the web matched it. Do it the other way round and print will always come out wrong.
What I owned
- Catalogue design
- Product retouching
- Web design
- Front-end build
Actual deliverables
- Product catalogue — cover, inner pages, spec tables
- Cut-out and retouched product imagery
- Website concept and build
Honestly — what I didn't get done
Today I'd keep the specification data in one place so print and web both read the same source. Back then each was edited separately, and that approach stops scaling as soon as the product range grows.
If you need this kind of work
Describe the thing you're currently stuck on. I'll reply by first separating what I can take on from what I can't.