Logos, catalogues, posters, banners, product pages and web concepts — selected from the archive since 2016.
Product pageAn e-commerce product-detail page designed for the Chaira CLEO chair, created for open-marketplace listings.
The page was structured around the customer’s purchase journey, arranging product features, color options, and usage scenes in an easy-to-follow flow. To expand beyond the available product photography, generative image variations were developed for each colorway and for lifestyle-focused interior scenes.
Rather than simply listing specifications, the final page highlights key features—such as lumbar support, seat construction, and frame details—and guides customers from product understanding to color selection and purchase. The layout was optimized for mobile-first marketplace viewing, with a clear vertical structure and strong visual pacing.2026Salon business cardA six-piece business card series created for a hair salon, designed to maintain one consistent brand identity while allowing room for individual variation.
The logo, color palette, typography, and information hierarchy were unified into a single visual system. Layouts and accent details were then varied to give each card its own character while keeping the full set recognizably within the same brand.
The result delivers a consistent brand impression to clients while clearly communicating each stylist’s contact details and professional role.2018Manufacturer catalogue coverA corporate website and multi-page brochure catalogue created for a company supplying server and network infrastructure equipment.
The website was structured to help visitors quickly understand the company’s business areas and product categories, with an emphasis on credibility and clear access to consultation. The brochure was designed as a detailed catalogue rather than a simple promotional handout, using clear hierarchy and visual pacing to keep complex information easy to navigate across multiple spreads.
Beyond the design itself, paper stock and finishing options were reviewed to suit the catalogue’s purpose and long-term usability, ensuring a consistent corporate impression across both digital and printed materials.2021Shenzhen exhibition leafletA gatefold brochure created for use at an international exhibition and conference.
Designed for overseas visitors and buyers, the brochure was structured to communicate the company and its offerings clearly within a short viewing time. Information hierarchy and visual priorities were carefully organized for a fast-paced event environment.
With a tight production schedule, the project was coordinated from design through printing and final delivery. To meet the event deadline, the completed brochures were personally delivered from Daejeon to Bundang overnight—because for event print materials, delivery on time is part of the work, not an afterthought.2016Shanghai exhibition leafletA gatefold corporate brochure created for a Shanghai exhibition.
The brochure was designed for international buyers encountering the brand for the first time in a busy exhibition setting. The cover establishes the brand’s first impression, while the unfolded interior guides visitors through the company’s key business areas and product strengths in a clear, natural sequence. English copy length and reading flow were considered throughout, so the layout would feel designed—not simply translated.
With a tight exhibition schedule, design, printing, and delivery were coordinated quickly. The finished brochures were personally delivered from Daejeon to Bundang the night before the event, ensuring they reached the team in time for the show.2016Leaflet inner spreadA real estate promotional flyer designed to present a high volume of essential information, including sales terms, location, site composition, and floor-plan details.
Rather than simply reducing the amount of content, the information hierarchy was reorganized around the order in which prospective buyers typically look for answers. Key benefits and major figures were made immediately visible, while detailed conditions and supporting information were separated to preserve a clear reading flow.
By carefully guiding where attention lands and how readers move through the page, the final flyer retains its full information value without feeling visually crowded or overwhelming.2019F&B leafletFrom flyer to cup sleeve on one identity2020Veterinary clinic pamphletPart of owning one brand end to end — logo, print, signage, short-form video2024University symposium pamphletAn event pamphlet created for an academic festival hosted by University’s engineering departments.
The layout was designed to help attendees quickly navigate essential information on site, including presentation schedules, programs, research activities, and exhibition content. It balances the professionalism of an engineering-focused academic event with an engaging, accessible visual tone.
More than a pre-event announcement, the final pamphlet functions as an on-site guide that helps participants follow the program and explore the event with ease.2016Book launch concert posterA poster created for a concert celebrating an author’s first publication.
As the event combined a book launch with a live musical performance, the design was developed to bring together the character of publishing and music in one cohesive visual direction. Key event information—including the date, venue, and program—was organized clearly, while the overall mood captured the warmth and excitement of a first book entering the world.
What began as a personal referral project became a meaningful event poster designed to preserve the occasion beyond a simple announcement.2018Elementary School Exterior Banner DesignA large-scale exterior banner designed for an elementary school building. Considering its installation location and long-distance visibility, the layout prioritized clear messaging and readability for students, parents, and local residents.
As the project involved a wide range of requests and preferences, multiple design directions were presented rather than relying on a single concept. Through comparison and feedback, the final direction was refined to best reflect the school’s character and the purpose of the event, ready for real-world production and installation.2022Branding and Promotional Design for a Cudrania Experience & Retail SpaceA design project for a hands-on retail space introducing health foods made with cudrania. The work extended beyond a single banner, covering product photography, promotional banners for the space, and packaging design to create a consistent experience across multiple customer touchpoints.
Rather than using an overly modern visual style, the design embraced natural materials and traditional Korean sensibilities through its colors, graphics, and typography. The result balances the healthy, trustworthy image of the products with a warm, familiar atmosphere that welcomes visitors into the space.2017Corporate website conceptA corporate website concept for a judicial scrivener’s office serving entrepreneurs and business owners, designed to communicate professionalism, clarity, and trust.
Two initial design directions with distinct information structures and visual tones were presented, allowing the client to compare how the brand and its services could be communicated on real screens. Based on the selected direction, the concept was refined through three rounds of revisions, covering the main visual, service hierarchy for corporate formation and registration, consultation flow, and overall readability.
Rather than presenting legal services as dense information, the final design helps first-time founders quickly understand the services they need and move comfortably toward an initial consultation.2020Seafood Product Detail PageA redesigned product-detail page for an online seafood seller, focused on premium blue crab.
The information flow was restructured so customers can quickly check the details that matter most when buying fresh food online, including origin, product composition, weight, storage, and delivery information. Ocean-inspired colors and graphic elements were paired with bold typography to communicate freshness and trust, while keeping dense product information clear and easy to scan.
The final page presents the product’s appeal and serving possibilities in an intuitive way, while ensuring that essential purchase information remains highly visible.2026Website Mockup for a Booth Construction CompanyWe proposed two distinct design concepts to effectively convey the scale of the exhibition booth and our professional expertise.
Rather than merely altering colors, each concept featured a unique layout, visual atmosphere, and approach to highlighting key content. This allowed the client to make a concrete comparison and select their preferred direction, after which we refined the design based on the chosen concept.2019